In 2008, Michael Jordan was the definitive top earning athlete in endorsements for all manner of company’s. Hane’s used Jordan in several of their men’s underwear and clothing commercials to advertise their products with great success. His other big partner in endorsements was Nike, who over their partnership together had big success with new Jordans, which were Michael’s personal style. All in all, Jordan netted around $40 million a year for endorsements alone. This puts him at the top of the pay pyramid for sports stars, especially in this year. Jordan shows talent no only in playing but in advertising.